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The cultural environment is one of the most popular fields of the positioning of communicative messages. Through its variety it offers substantially better possibilities for the transmission of brands and permits a content exchange, which achieves a lasting effect by a positive image transfer and a broad effect.
The narrow interlinking of event, sponsorship and public relations achieves the optimal communication result. The exact placement of the philosophy within the target group is the most important tool for the positioning and emotionalization of a brand. |
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